In the post-Christian context, public life has become markedly more secular and private life infinitely more diverse. Yet many Christians still rely on cookie-cutter approaches to evangelism and apologetics. Most of these methods assume that people are open to, interested in, and needy for spiritual insight when increasingly most people are not. The urgent need, then, is the capacity to persuade - to make a convincing case for the Gospel to people who are not interested in it. In his magnum opus, Os Guinness offers a comprehensive presentation of the art and power of creative persuasion. Christians have often relied on proclaiming and preaching, protesting and picketing, but are strikingly weak in persuasion - the ability to talk to people who are closed to what is being said. Actual persuasion requires more than a one-size-fits-all approach. Guinness notes, "Jesus never spoke to two people the same way, and neither should we." Following the tradition of Erasmus, Pascal, G. K. Chestert . CLICK HERE TO DOWNLOAD THIS BOOK FOR FREE
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